Marketing Communications Specialist (100%)

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Diese Position berichtet an:

Global Communications Manager - BL Mining & Materials

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An opportunity has become available in ABB Swizterland as Marketing and Communications Specialist for our division Process Industries. In addition, 30% of the role will include leading assigned projects for the Global Business Line Mining & Materials.

The role holder is an enthusiastic team player, creative, proactive and self-motivated, and is familiar with digital marketing and marketing automation tools.

Reporting to the Global Business Line Communications and Marketing Manager for Mining & Materials, you work closely with the Local Management and Sales Teams and the Business Line Communications Leads to develop, localize and implement integrated marketing communications initiatives and campaigns to promote ABB’s portfolio and references to key stakeholders, including customers, trade media, influencers and employees.

The work model for the role is: hybrid

Your role and responsibilities

In this role, you will have the opportunity to propose and implement communication plans. Each day, you will implement assigned marketing communications activities through all available communications tools according to group guidelines, directives, and messages, within the approved budget. You will also showcase your expertise by generating leads via advertising, sponsorship, and other promotional activities, using the internet as a hub for integrated marketing communications.

You will be mainly accountable for:

• Act as a strategic communications partner to local management, identifying and driving internal and external communication priorities and opportunities, ensuring alignment with divisional objectives, with a strong focus on employee engagement, sales enablement and thought leadership 

• Lead internal communications and employee engagement, including town halls, leadership communications, internal channels, content creation, and employee recognition initiatives 

• Support sales and business growth through communications, developing sales materials, presentations, customer success stories, references, and other collateral that strengthen customer engagement, market visibility, and business results 

• Support global marketing and communications (30% of the role) for a designated product line within the Mining & Materials portfolio, by leading thought leadership, lead nurturing initiatives, product launches, sales enablement and social media presence 

Qualifications for the role

• University’s degree preferably in journalism / communication / marketing / or related field

• Minimum 5 years of experience in marketing communications, ideally in communication agency or related B2B industries

• Strong project management skills with the ability to manage several projects at the same time

• Excellent communication skills (verbal and written) in English with ability to explain technology in an easy and engaging way with strong writing, editing and proofreading capabilities

• Creative personality and innovative mindset with the capacity to come with new and fresh ideas, while ensuring consistency with brand and BL positioning

• A solution-focused and self-starter mindset combined with passion for strategic and analytical thinking

• Knowledge of digital marketing and marketing automation (SalesForce, Pardot, etc)

More about us

Process Industries division delivers complete electrification and automation solutions, industry-specific products and lifecycle services across industries. Engineering and delivering automation solutions from device to monitoring and control make our customers get more out of their investment; digitalization solutions including collaborative operations and augmented reality help improve plant and enterprise productivity, reduce maintenance and energy costs. Our engineering, project management, services and solutions portfolio covers a wide range of industries - Mining, Pulp & Paper, Metals, Aluminum and Cement, Data centers and Food and Beverage.

The recruitment process is supported by Talent Partner Gema de Vicente.

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