Events Specialist, COE

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Diese Position berichtet an:

Global Communications Manager

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Coordinates external events and tradeshows, ensuring alignment with marketing and communication plans and maximizing exposure.

Main function

The Events Specialist is a key member of the Events Center of Expertise, responsible for executing external events and tradeshows for a defined cluster of countries or divisional region, based on strategies provided by the Marketing & Communications Managers. This role ensures global standards are applied consistently while adapting to local requirements, delivering high-quality events that support the divisional marketing and communications plan.

Roles and responsibilities

• Act as the primary point of contact for external event and tradeshow delivery within an assigned cluster of countries or divisional region.
• Execute event plans provided by the Marketing & Communications Manager, ensuring timely and accurate implementation.
• Manage logistics, vendor relationships, and on-site execution for external events and tradeshows (physical and hybrid).
• Ensure compliance with global standards, processes, and branding guidelines.
• Work closely with Marketing & Communications Managers and local teams to adapt global strategies to regional/local needs.
• Act as integrator across Motion divisions, ensuring a maximized value proposition and consistent execution
• Collaborate closely with other Business Area (BA) events/communication managers/specialists to align event activities and messaging across
• Provide strategical input to complement event execution with media and PR activation to maximize visibility and engagement.
• Track and analyze event KPIs (attendance, engagement, ROI) and deliver actionable recommendations for optimization, including future participation decisions.
• Prepare post-event reports and provide feedback for continuous improvement.
• Monitor event budgets for the assigned region and ensure cost efficiency.
• Assist with financial reporting and vendor invoicing.

Qualifications

• Bachelor’s degree in Marketing, Communications, Event Management, or related field.
• 3+ years of experience in external event and tradeshow planning, preferably in a global or matrix organization.
• Strong organizational and project management skills.
• Excellent communication and stakeholder management abilities.
• Ability to work across cultures and time zones.

Preferred skills

• Experience in a Center of Expertise or shared services model.
• Knowledge of hybrid event formats and digital engagement strategies.
• Multilingual capabilities are a plus.
• Familiarity with event technology platforms and CRM tools.

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